Hermès - Ramadan 2021

Client: Hermès

Studio: Abjad Design

Role: Art Direction, Illustration

Year: 2021

I had the pleasure of collaborating with Mathijs Luijten and Hermès for their Ramadan 2021. We worked on two different animation stories, and each story follows the journey of our protagonist who is surrounded by a surrealistic world. 

My role was to art direct the overall visuals which included - character design, colorboarding, style explorations, and illustrating the fantasy-like styleframes.

01. Character Exploration

02. Style Exploration

03. Colorboard

04. Final Styleframes

Credits

Client
Hermès

Studio
Abjad Design

Creative Direction
Abjad Design

Producer
Mathijs Luijten

Art Direction
Sofie Lee

Illustration
Sofie Lee

Animation
Mathijs Luijten

Music
Isa Najem

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