Collaborated with the creative agency, INNORED, for the first-ever campaign of the salad brand in South Korea; 샐러디 Salady. 

The agency aimed to challenge the generic perception of tasteless salads by visually showcasing the deliciousness of 샐러디 Salady’s menu through a catchy song and vibrant visuals. The background music dated back to 1987, so one of the agency’s requests was to create a harmonious contrast in the illustration - which was making them less retro yet modern and clean. 

I was then provided with rough live-action footage, and from there, I had the creative freedom to reinterpret the concept in my digitally hand-drawn illustration.